The pet beauty and wellness industry is booming, driven by the humanization of animals and the growing desire of owners to provide them with high-end and functional products.
The global pet products market, valued at $302.89 billion (€291 billion) in 2023, is expected to nearly double, reaching $597.51 billion (€575.84 billion) by 2033, according to Globe Newshire[1]. This significant growth is driven by increasing awareness among pet owners about the importance of their four-legged companions' well-being and aesthetics.
Within this market, the specialized pet cosmetics segment, currently valued at $1.99 billion (€1.92 billion) in 2023, is projected to grow at an annual rate of 5.7% until 2032, according to GMI Insights (2024)[2].
The Humanization of Pets: A Growth Driver
This surge in sales is driven by growing attention to pet well-being and comfort, making them true family members. According to the TGM Global Pet Care 2024 report, 56% of pet owners worldwide consider their pets as such, a trend reflected in their choices of products and services. In 2023, global sales of pet food, care, hygiene, and accessories reached $197.6 billion, marking a 5.9% increase, according to Euromonitor International[3], despite an uncertain economic context. Pet owners are willing to invest in high-quality products, ranging from hypoallergenic formulas to luxury collars, sometimes at the expense of other expenditures.
Professional Grooming: A Growing Demand
The TGM Global Pet Care 2024 report highlights that professional grooming was the second most sought-after service worldwide over the past 12 months, with Indonesia and Thailand leading the trend. Pet owners are increasingly looking for personalized and sophisticated treatments, including coat maintenance, ear cleaning, nail trimming, dental hygiene, as well as fur coloring and styling. Many of them schedule regular appointments to maintain their pets' health and appearance.
The Evolution of Pet Care Priorities
Grooming and wellness routines have become a daily practice. The focus is on using natural and scientifically formulated products, such as silk protein shampoos or plant-based sprays, which promote a healthy and shiny coat.
Brand Innovation to Meet Demand
Brands are competing with innovation to meet the growing needs of pet owners. For example, Cafune, under Unilever, designs natural, gentle, and non-irritating formulas free from harsh chemicals. Paul Mitchell, a California-based salon brand, has expanded its range to include pet-friendly products, such as nourishing conditioners and soothing shampoos, showcasing the transfer of beauty routines from owners to their companions. The rise of premium products and the increasing demand for wellness care, highlighted by innovations like personalized grooming kits and specialized products, demonstrate that pets are now seen as full-fledged family members.[4]
Luxury and Functionality: A Winning Combination
The sector is increasingly blending luxury and well-being. For instance, Dolce & Gabbana launched an alcohol-free dog perfume, Féfé, paired with a collar adorned with a customizable medallion. This positioning demonstrates that it’s possible to offer premium products while addressing the health and aesthetic needs of pets.
Key Regions of Growth
The United States dominates the sector, with $12.21 billion USD in 2024. This market is expected to reach $14.51 billion USD by 2029, with a compound annual growth rate (CAGR) of 3.51%. The demand for products such as dry dog food, treats, and blenders remains particularly strong.[5]
However, other regions offer significant growth potential. Brazil is expected to achieve a compound annual growth rate (CAGR) of 7%, supported by an increase in pet adoption and rising awareness of preventive health. In 2023, the Brazilian market generated €11.4 million, marking a 14% increase compared to the previous year. Pet owners there spend an average of up to €130 per month to care for their companions.
In Thailand, the rapid rise in the pet population and the growth of e-commerce are key factors driving strong sector expansion. According to TTB Analytics, the economic analysis division of TMB Thanachart Bank, the market is expected to reach 75 billion baht in 2024(€2.025 billion), reflecting a 12.4% increasefrom the previous year.[6]
The Impact of E-commerce
Online purchases of pet care products are experiencing rapid growth, rising from 17% of sales in 2019 to 30% in 2024. Digital platforms offer convenience and a wide variety of products, attracting pet owners. They also allow for price comparison and access to promotions, which is particularly appealing in the context of rising living costs. However, pet stores and supermarkets remain dominant, accounting for 39% of sales, thanks to their ability to offer additional services such as grooming and vaccinations, according to Euromonitor International.
Sustainability and Ethics: The New Consumer Priorities
Sustainability has become a priority for many pet owners, who are looking to reduce the environmental impact of their purchases. Brands are investing in sustainable ingredients and communicating their efforts on sustainability, while avoiding greenwashing. This growing awareness among owners is pushing companies to rethink their practices to meet these new expectations.
[2] https://www.mordorintelligence.com/fr/industry-reports/united-states-pet-care-and-services-market/market-size?utm_source=chatgpt.com
[3] https://toutelathailande.fr/news/thailande-le-business-des-animaux-de-compagnie-profite-de-lhumanisation-des-animaux/?utm_source=chatgpt.com
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